Pink October at KRJ

Do you know what Pink October is?

Pink October is an annual campaign held worldwide in October, with the intention of alerting society about the early diagnosis of breast cancer. The mobilization also aims at the dissemination of preventive data and emphasizes the importance of looking carefully at health, in addition to fighting for rights such as medical care and emotional support, ensuring quality treatment.

During the month, several institutions address the issue to encourage women to take their exams and many even make them available. Initiatives like this are essential for prevention, since in the early stages, the disease is asymptomatic.
The first action in Brazil took place in 2002, at Ibirapuera Park, in São Paulo. With the pink lighting of the Obelisk Mausoleum to the Constitutionalist Soldier.
Since 2008, initiatives like this have become increasingly frequent. Several cancer-related entities began to illuminate buildings and monuments, conveying the message: prevention is necessary.

Learn more about breast cancer prevention at:
INCA – National Cancer Institute: